When we log into social media or websites, what we consume or experience is called content. There are many types of content, such as articles, infographics, videos, and photos. We cannot avoid content because it is everywhere and at any time. However, at the end of the day we don’t remember everything we saw online, we only remember the ones that had an impact on us, here’s when content marketing comes into play, as this type of content creation led by a clear purpose strategy will deliver the desired results.
The content can be informative, entertaining, advertising and can even guide us to make a decision. If you want to find a product or a service, you search on Google and decide what content to consume, but how do we differentiate this content from marketing content? The answer is simple. Content-marketing is created for strategic reasons, which basically means that it has a reason for being, it is contained with a purpose. It is content with added value that is part of a marketing plan to achieve the positioning of the company and its products in the market.