Pop-ups are everywhere these days. In recent years, pop-up forms have re-emerged as a popular marketing tactic to promote content, drive blog subscriptions, grow email lists and boost lead generation. Some pop-ups are quite functional, even if you barely pay attention to them. Others are distracting and, frankly, unnecessary.
The function of pop-ups is to present relevant information to website visitors in order to attract their attention. These resources allow directing the interaction between users of the platform or conditioning the accessibility to its contents. Since in many cases visitors want to continue browsing the website, they will follow the indications of these windows to stay on the site.