1.Have a Strategy
“Why?” is the very important question. We always communicate with an intension, wether it’s just a basic conversation or a presentation at work: there is always a motive behind a message. If you have your intensions clear you will know the best way to communicate in order to have the impact you desire. Having a strategy for creating valuable content is crucial, and the strategy you build will be based on the media (social media, blog, website, magazine, ads, etc), the audience, the objectives and the product you have. So you see, a big part of creating content is not just spent on creating it but the thinking before it will make a change.
2. Understand your Audience
This are the basics of communication: transmiter, receptor, and message. If you are going to talk to a person in a language they don’t understand, then you aren’t communicating efficiently. The content you create is a message waiting to be received by your audience, so you have to make sure that you deliver the message in a way that is understood and has the impact that you want it to have. Therefore, understanding your audience means, that you know their wants, needs, language, etc. In marketing this is called a buying persona, or a target audience. Once you understand the people you are going to talk to, you will know what kind of valuable content to create.