A content marketing analysis looks at a variety of metrics to gauge how well your own or a competitor’s content is doing. You can conduct a complete content marketing analysis or just look at one or two factors to see what you’re doing versus what another brand is doing. It’s worth analyzing your own content marketing before you begin a new content marketing campaign, and when you are looking to update your current strategy, too.
Also it is important to do the analysis of your competitor’s content if they’ve launched a new campaign or if you find out that they are having particularly good success with something. Taking a look behind the curtain at their data can help you see where you can “borrow” from them.
The first step to creating good, value and differentiated content is hiring a content marketing agency to analyze the content created in your market. This agency will let you know what your neighbors, friends and competitors are publishing.
Completing a competitive content analysis helps stay one step ahead in your content marketing strategy. Use your competitors’ efforts to your advantage!