A PYME is a small / medium-sized company in terms of volume of income, value of assets and number of workers. Usually they are companies from local entrepeneurs that produce an artisan, unique and carefully crafted product or service because they are not big national or international bussinesses. Most of these companies keep their content creation in-house, meaning that one employee simultaneously manages their social media profiles, answering dm’s and posting to keep them active. And if needed, they will outsource an ocassional photoshoot for having a back stock of photos to post, create ads, set up a menu, etc. So why should a PYME invest in a content marketing agency?
What is content marketing?
In simple words content marketing is a type of marketing strategy that focuses on creating a loyal retaining audience that will generate profit in the short and long term. Contrary to a normal type of marketing that seeks to create an inmediate reaction for profit, which usually is to sell a product, a content marketing agency will seek to attract, engage and retain a targeted audience. The approach is that besides brand awareness, we seek to establish expertise and customer loyalty so that besides putting your company as top of mind when it’s time to buy what you sell, your clients will always purchase from you and recommend your products, generating a bigger positive impact.