Digital marketing has been part of companies for quite some time and over the years it has been incorporating new tools or trends according to the needs and market updates. Also known as attraction marketing the Inbound marketing has come to modify a bit the way this dynamics are done, seeking to bring value and affection to the user.
The main goal is to make the user find the service-product, instead of searching for it.
It can be conceptualized as a philosophy, a methodology and a tool. Philosophy because the customer buys over time, but his behavior will change radically. Methodology because the processes must be defined in a concrete and specific way. And, as a tool because there are a variety of processes to achieve this, such as SEO, Social Media, content, PR, Social Ads, etc.
Inbound marketing is based on creating content that is disseminated through channels seeking to get users at a low cost, however the user gets content with a clear and special value. Thus, a relationship – interaction is achieved without the pressure of buying the product or service.