Most people know what marketing is because they are accustomed to seeing it everywhere: ads on their phone, commercials on TV, banners on the side of the street, and more. But what most people don’t know is the difference between this and content marketing. Here at MediaCenter we take pride in being a content marketing agency and we believe in the different approach this takes on the regular day-to-day marketing to bring better and improved results!

What is content marketing?

The best way to explain content marketing is that it is a type of marketing strategy that focuses on creating a loyal retaining audience that will generate profit in the short and long term. In the regular type of marketing they seeks to create an inmediate reaction for profit, which usually is to sell a product. A content marketing agency will seek to attract, engage and retain a targeted audience. The approach is that besides brand awareness, we seek to establish expertise and customer loyalty so that besides putting your company as top of mind when it’s time to buy what you sell, your clients will always purchase from you and recommend your products, generating a bigger positive impact.

3 Benefits of Content Marketing:

  • Saves Money on the Long Term – Because we use tools such as a good SEO that generates a bigger organic traffic to the landing pages, blog posts, etc that we create. Contrary to having to use paid ads in order to attract people, with a strategy like this we save money and have an exponential growth on the web visits and readers.

  • Different Strategy – in MediaCenter we like to create content with purpose. This means that there is always a bigger purpose behind any type of content we create, wether it’s an instagram post or a youtube video. An example is that if we create an article that has extremely useful content we will then transfer it to a format where we can use it on social media, and maybe even make a video out of it for Youtube!

  • Loyal Audience – part of what makes a big difference on content marketing is that we seek to create more leads and higher conversion rates through customer loyatly by positioning your brand as the most knowledgeable and with the most expertise by using different strategies like blog posts, social media educational posts, youtube tutorials, and more.

At MC.la we genuinely believe in the bigger impact of content marketing as a marketing strategy, because we are certain it is the future of marketing! Asides from the benefits listed above this approach is more humanized and strategic, and focuses on loyalty and expertise positioning. If you wish to know more about content marketing and how to work with us you can visit our website or contact us below.